A study carried out in April 2008 by Nielsen Company found that around 50% of all PC gamers were actually female, came as quite a surprise. However, if you look at some individual games it wouldn’t really come as a surprise because with games such as The Sims 3, the majority of the players are women.
That aside, it now seems that these women are branching out on the console sector because a new study has been carried out by the NPD Group, a leading American marketing company, which has found that 28% of console gamers are women.
This 28% is a 5% rise on last years results which found that only 23% of console gamers and women. NPD explained that they believe this rise to have come with the rise in demand and popularity of the Nintendo Wii.
Sharon Knight, EA VP, said this during a women’s gaming conference: “You don’t embarrass yourself; you can grab it and right away start having fun. Wii games don’t require the same investment to learn and to master how to pick up and play as other consoles’ games”.
So with the amount of Wii sales on the rise and the release of popular games like Wii Fit and the upcoming Wii Sports Resort, we could see another rise in female gamers throughout this year too.



Ste from Free Wii Says:
June 30th, 2009 at 7:08 pm
Amy from Free Xbox 360 Says:
July 13th, 2009 at 1:40 pm
Ste from Free PS3 Says:
August 8th, 2009 at 1:25 pm